7 Key Reasons Why Businesses Should Partner with an Influencer Marketing Agency Instead of Going Solo

There are several no-brainer reasons why a business would choose to work with an influencer marketing agency like Bow Blvd instead of managing influencer marketing in-house.

1. Access to Expertise and Relationships

• Agency Advantage: Influencer marketing agencies specialize in finding the right influencers and already have established relationships with them. This means businesses get instant access to a network of vetted influencers who align with their brand.

• Doing It Yourself: Businesses would need to spend significant time and effort finding, vetting, and building relationships with influencers, which may lead to trial and error.

  
  

2. Strategic Campaign Development

• Agency Advantage: Agencies have the experience to create custom-tailored strategies that are designed to meet specific goals, whether it’s brand awareness, engagement, or conversions. They know what works and can leverage data to ensure success.

• Doing It Yourself: Without a deep understanding of influencer marketing best practices, businesses risk launching ineffective campaigns, wasting time, and not seeing a strong return on investment (ROI).
  

3. Efficient Time and Resource Management

• Agency Advantage: An agency handles the entire process, from influencer outreach and negotiations to content management and reporting. This frees up internal teams to focus on core business operations.

• Doing It Yourself: Managing influencer marketing is time-consuming. Businesses would need to dedicate significant resources to handle outreach, negotiations, tracking performance, and managing multiple influencers.
  

4. Data-Driven Performance Tracking Tools For

• Agency Advantage: Agencies have the tools and expertise to measure the success of campaigns in real time, providing businesses with detailed analytics on reach, engagement, and ROI. This allows for optimization throughout the campaign.

• Doing It Yourself: Many businesses lack the sophisticated tools to track influencer campaign performance accurately, which can result in missed opportunities for improvement or wasted ad spend.
  

5. Cost Efficiency and Better Deals

• Agency Advantage: Agencies often negotiate better deals with influencers due to their existing relationships and bulk buying power. They also ensure that businesses are getting the best value for their money by choosing influencers who are the best fit.

• Doing It Yourself: Businesses unfamiliar with influencer rates might overpay or miss out on value-adding collaborations, leading to less cost-effective campaigns.
  

6. Avoiding Common Pitfalls

• Agency Advantage: Influencer marketing agencies know the common mistakes to avoid, such as choosing influencers based solely on follower count, overlooking audience engagement, or mismanaging contracts.

• Doing It Yourself: Businesses may fall into these traps and fail to achieve the expected results, wasting money and potentially damaging their brand’s reputation.
  

7. Scalability

• Agency Advantage: An influencer marketing agency can scale campaigns quickly, involving multiple influencers across different platforms to amplify reach, which would be difficult for an internal team to execute smoothly.

• Doing It Yourself: Scaling up influencer campaigns can be overwhelming and challenging for in-house teams, especially if they lack the infrastructure to handle larger campaigns.
  

  
  

So, are you going with a great marketing agency or going solo?

By partnering with an experienced influencer marketing agency like Bow Blvd, businesses can leverage our expertise, save time, and maximize their campaign’s effectiveness, all while focusing on what they do best: growing their brand.